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Boom cosmetics at ulta1/11/2024 ![]() ![]() In addition to preventing bacteria buildup on the brush head, the ultra-soft bristles provide “ a gentle, thorough cleaning that doesn’t damage teeth and gums,” Karna explained. Further, “ with the same chemical makeup as enamel, it's capable of closing small pores on the tooth’s surface,” leading to visibly healthier teeth and gums with regular use.īoka toothpastes are designed to be used in tandem with the Boka Brush 2.0, which is the first-ever electric toothbrush to feature activated charcoal bristles. “ Found in nature’s micro-calcium component, Nano-hydroxyapatite is what really makes Boka special as it is especially great for sensitive teeth and does not cause further teeth sensitivity,” she said. By formulating its toothpaste collection with n-HA (nano-hydroxyapatite) instead of more traditionally used fluoride, Boka toothpastes offer a natural alternative for a healthier consumer smile.Īs explained by Karna, n-Ha is a restorative mineral which makes up the primary foundation of teeth and bones. Their collection of hero product toothpastes is a fitting example of meeting this consumer need. “ Consumers are becoming increasingly focused on what they put in their bodies and reducing toxins across personal care and home products,” said Karna, and “Boka directly fills this need for highly efficacious products without toxins.” The consumer demand for clean and sustainable personal health care products is booming, and the oral health care category is no exception. To learn more about the brand’s success in the oral health care space, the development behind their product line, and the potential impact Boka will have on the personal beauty care product industry with natural product offerings, we spoke with Nisha Karna, Brand Director at Boka for her insights. The brand’s specialized offerings include two hero products: n-HA (nano-hydroxyapatite) formulated toothpastes and toothbrushes featuring Binchotan activated charcoal bristles. Oral health care product brand Boka has experienced exponential growth in the last year, having gone viral on social media platform TikTok four separate times with a 135% spike in sales each time. ![]() Boka products will now be available in over 800 store locations as well as online, and the partnership will remain exclusive through 2023. Yesterday, personal care product brand Boka announced a flagship brand partnership with American beauty product retailer Ulta Beauty, Inc. ![]()
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